Da tempo ho smesso. Di fare brainstorming. Sì, e ora, a 76 anni dall'invenzione del metodo, da parte del pubblicitario Alex Osborn, co-fondatore dell'agenzia BBDO (una delle agenzie pubblicitarie più importanti al mondo), lo dice anche uno studio dell'Università del Minnesota (e lo racconta Massimo Sideri sul Corriere della Sera del 22.08.2015) che il brainstorming è uno spreco di tempo … Continue reading Ho smesso di fare brainstorming e sto benissimo.
Tag: teamwork
ReGeneration
Macro Design Studio in collaboration with The International Living Future Institute (ILFI) is proud to organize REGENERATION, the first design competition in Europe entirely based on the LBC protocol. REGENERATION as the first "generation" of young professionals (architects, engineers) that can "regenerate" with their own ideas the built environment, getting the best possible performances for the building. … Continue reading ReGeneration
Barn raising.
The Amish expertise. A barn raising, also historically called a "raising bee" or "rearing" in the U.K., describes a collective action of a community, in which a barn for one of the members is built or rebuilt collectively by members of the community. Yet a barn is also a large and costly structure, the assembly of which … Continue reading Barn raising.