Tag: claim

Innovation that …

Innovation that …

While I was watching on TV the football match between Borussia Dortmund and Juventus Turin, there was a recurring commercial by Nissan claiming «Innovation that excites». The word “innovation” inside an advertising? Great. So I began wondering, how often the concept of innovation is intentionally used by companies to attract more customers? Moreover, what type of … Continua a leggere Innovation that …