Archivi tag: environmental challenges


The works of Yann Arthus-Bertrand

Yann Arthus-Bertrand, born in 1946, has always had a passion for the animal world and the natural environment. When he was 30, he travelled to Kenya with his wife with whom he carried out a three-year study on the behaviour of a family of lions in the Massaï Mara reserve. While in Africa, he earned his living as a hot-air balloon pilot. This was when he really discovered the earth from above and the advantages of viewing what he was studying from afar to gain an overall picture of an area and its resources.

Little by little, Yann became a reporter focusing on environmental issues, and collaborating with Géo, National Geographic, Life, Paris Match, Figaro Magazine etc. In 1991, he founded the first aerial photography agency in the world.

2015_09_25-01 Yann-Arthus BertrandFor the First Rio Conference in 1992, Yann decided to prepare a big work for the year 2000 on the state of the planet: The Earth From the Air. This book encountered a great success and over 3 million copies were sold. The outdoor exhibitions have been seen so far by about 200 Million people. Yann then created the Goodplanet Foundation that aims to raise public awareness of environmental issues, implement carbon offset programmes and fight deforestation with local NGOs.

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Within the Foundation, he developed the 6 billion Others project, that has just changed names and become 7 billion Others. More than 6000 interviews were filmed in 84 countries. From a Brazilian fisherman to a Chinese shopkeeper, from a German performer to an Afghan farmer, all answered the same questions about their fears, dreams, ordeals, hopes: “What have you learned from your parents? What do you want to pass on to your children? What difficult circumstances have you been through? What does love mean to you?” Forty or so questions that help us to find out what separates and what unites us.

2015_09_25-04 Yann-Arthus BertrandIn 2006, Yann started the series Vu Du Ciel, a television documentary series of several one-and-a-half hour episodes, each dealing with a particular environmental problem. Encouraged by his television experiment, Yann Arthus-Bertrand undertook the production of a full-length feature film, HOME, that deals with the state of our planet. The film was released on 2009 on television, on the Internet, on DVD and in cinemas simultaneously worldwide, almost entirely free of charge to the public. More than 600 million people have seen it so far.

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In 2011, Yann directed two films for the United Nations : the film Forest, official film of the 2011 International Year of the Forest, and the film Desertification. For Rio + 20, Yann directed the film “Planet Ocean” with Michael Pitiot. This film aims to promote understanding of the importance of oceans in the ecosystem. In the same time, the GoodPlanet Foundation initiated a “Ocean Programme”, to raise awareness of the importance of marine ecosystems.

HOME (2009) – the movie

In 2012, Yann began filming his next feature film called “Human“. At the crossroads of “Home” and the project “7 Billion Others”, “Human” is comprised of interviews with people from all conditions in over 45 countries, and aerial images gleaned all over the world. Filming takes place in very diverse landscapes since June 2012. Particular, from January 2014, Thailand, Antarctica, Dubai, Brazil, Pakistan, Cuba or Japan. The film is now available.

In July 2013, Yann Arthus-Bertrand opened his photographic studio in Paris. This friendly place, open to all, is to allow everyone to discover his way of working, to better understand what happens behind each of his photos and meet his team.

FacebookThe work of Yann Arthus-Bertrand has shown its commitment to awaken a collective responsibility and conscience. In this awareness “campaign” the objective is to reach to the most people possible. All the films produced by HOPE are available free of charge to NGOs, nonprofits and schools in the frame work of environmental education [from Yann Arthus-Bertrand’s web site].

Here is the complete series of “Human” movies. Enjoy 🙂

HUMAN (2015) – the movie

Resilience is …

Resilience is the capacity of an ecosystem to respond to a perturbation or disturbance by resisting damage and recovering quickly. | Der Begriff der Resilienz bezeichnet in der Ökosystemtheorie die Fähigkeit eines Ökosystems, angesichts von ökologischen Störungen seine grundlegende Organisationsweise zu erhalten anstatt in einen qualitativ anderen Systemzustand überzugehen. | La resilienza (dal latino resiliens -entis, part. pres. di resilire «rimbalzare») in ecologia e biologia è la capacità di un materiale di autoripararsi dopo un danno o di una comunità (o sistema ecologico) di ritornare al suo stato iniziale dopo essere stata sottoposta a una perturbazione che l’ha allontanata da quello stato. [Wikipedia]

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Lago Maggiore, 15.07.2014

The International Living Future Institute issues a challenge: «[…] TO ALL OF HUMANITY: to reconcile the built environment with the natural environment, into a civilization that creates greater biodiversity, resilience and opportunities for life with each adaptation and development». [Living Building ChallengeSM 3.0].

«True, deep, sustainable, community resilience should immediately become a central part of the planning paradigm for cities and towns across every country». – Jason F. McLennan [Transformational Thought: Radical Ideas to Remake the Built Environment].

Earthian. Il programma di sostenibilità per le scuole di Wipro

earthian” is Wipro’s sustainability program for schools and colleges

Wipro Technologies è una delle più grandi aziende del mondo nel settore dell’ICT, è stata costituita nel 1980 in India e ha sede in Bangalore. Conta più di 300 importanti clienti in giro per il pianeta (tra questi Boeing, Cisco, Ericsson, IBM, Microsoft, Prudential, Seagate, Sony e Toshiba). È quotata alla borsa di New York.

Il programma di sostenibilità per le scuole di Wipro “Earthian” è stato progettato come un catalizzatore di giovani eccellenze nel pensare e nell’agire sostenibile.

About Earthian

Environmental challenges and social issues are one of the biggest challenges of this century.

As an emerging economic power, the world faces unique dilemmas. Social disparities and uneven growth sharply contrast with rising consumption and “growth” of various segments of the society. Globalization has created a market for everything but these issues. Environmental and social problems impact the vulnerable first and the most.

We need to be at the vanguard and to act as a role model to demonstrate how it is possible to grow wealth in a sustainable manner. Future generations of children and young adults, are the key stakeholders who will be impacted by what is happening. The nature of these problems requires completely new ways of thinking, sensibilities, changes in behaviors and responses. They require interdisciplinary subject knowledge and a radical change in approaching the problems. Educational institutions are ecosystems where this can flower.

Earthian, Wipro’s Sustainability Program for Schools and Colleges’ is designed to act as a catalyst for fostering excellence in sustainability thinking and doing amongst young people. Selecting the winning students, schools and colleges at the awards program is a first step at our end towards a deeper engagement with children and young adults in schools and colleges.

About Wipro

In the year of 1945, in pre–independent India, a vision was born, which would eventually stand out as a brand name synonymous with innovation and integrity. Starting off with consumer products business, Wipro then diversified into newer areas including IT hardware and IT services. Such has been the dynamic power of the organization that over the past 50 years, Wipro has evolved into a leading global IT company, a company which has pioneered many an innovation in the IT services, BPO and R&D services space.

Headquartered at Bangalore, India, we at Wipro implement the philosophy of ‘Applying Thought’, thereby helping clients to “Do Business Better”. Our path breaking innovations and ideas have culminated into the `Wipro Way’ – a process which directly impacts customer benefits by improving time-to-market, enhancing predictability and reliability, and cutting costs.

Wipro Global IT Business delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology” – helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has over 130,000 employees and clients across 54 countries.


Innovation at Wipro

As we enter the second decade of the 21st Century, change seems to be the only constant. This dynamic means that businesses are facing challenges and opportunities which are very different to what they were a decade ago or even a year ago. The world of tomorrow is one where uncertainty and fierce global micro-competition is going to be the norm. Rightly so, the world is looking up to innovation in the triangle of technology, sociology and the environment to help them deal with these changes.

This innovation is coming to the fore in various hues and has shifted from the core to the edge of the enterprise. This is being driven by the rise of trends like analytics, mobility, cloud and as-a-service, even as the future will see newer technologies such as machine-to-machine (M2M) communication and natural user interface (NUI) fast becoming mainstream.

In this fast changing world, Wipro believes it can leverage on its institutionalized innovation culture to push the boundaries for delivering solutions that provide enhanced value and direct impact for our customers.

This culture has brought to the fore innovations like India’s most powerful supercomputer, a cost-effective Base Terminal Station designed for GSM networks in underserved markets, a mobile switching router for emerging markets, connected home concept and Wipro Energy Manager that uses M2M communication, among others. Taking forward our legacy in pioneering the ODC concept, Wipro has also developed application-based innovations like Flex and Cigma delivery models which are service-based as opposed to resource-based.

Wipro is also partnering with European research institute IMEC to co-innovate and develop next-generation intelligent systems based on nanoelectronics and aimed at emerging markets through an initiative called Applied Research in Intelligent Systems Engineering (ARISE).

Foto: Wipro

Sustainability at Wipro

It stems from the belief that corporations are socio-economic citizens and that their objectives have to be congruent with society’s goals. Today, they wield significant capacity to influence social issues, i.e. “power to do good”. This is a responsibility and must manifest in thoughtful and deliberate set of initiatives, not in charity. These must reflect the same level of rigor & strategic thinking as in business initiatives.

Wipro believes it must try to, and can make (some) lasting impact, towards creating a just, equitable, humane & sustainable society. This is reason enough to act.


  • Provide leadership in thought & action on key societal issues
  • Need to respond to immediate issues of current generation
  • Need to work towards building a good society for future generations

    Foto: Wipro