“earthian” is Wipro’s sustainability program for schools and colleges
Wipro Technologies è una delle più grandi aziende del mondo nel settore dell’ICT, è stata costituita nel 1980 in India e ha sede in Bangalore. Conta più di 300 importanti clienti in giro per il pianeta (tra questi Boeing, Cisco, Ericsson, IBM, Microsoft, Prudential, Seagate, Sony e Toshiba). È quotata alla borsa di New York.
Il programma di sostenibilità per le scuole di Wipro “Earthian” è stato progettato come un catalizzatore di giovani eccellenze nel pensare e nell’agire sostenibile.
About Earthian
Environmental challenges and social issues are one of the biggest challenges of this century.
As an emerging economic power, the world faces unique dilemmas. Social disparities and uneven growth sharply contrast with rising consumption and “growth” of various segments of the society. Globalization has created a market for everything but these issues. Environmental and social problems impact the vulnerable first and the most.
We need to be at the vanguard and to act as a role model to demonstrate how it is possible to grow wealth in a sustainable manner. Future generations of children and young adults, are the key stakeholders who will be impacted by what is happening. The nature of these problems requires completely new ways of thinking, sensibilities, changes in behaviors and responses. They require interdisciplinary subject knowledge and a radical change in approaching the problems. Educational institutions are ecosystems where this can flower.
Earthian, Wipro’s Sustainability Program for Schools and Colleges’ is designed to act as a catalyst for fostering excellence in sustainability thinking and doing amongst young people. Selecting the winning students, schools and colleges at the awards program is a first step at our end towards a deeper engagement with children and young adults in schools and colleges.
In the year of 1945, in pre–independent India, a vision was born, which would eventually stand out as a brand name synonymous with innovation and integrity. Starting off with consumer products business, Wipro then diversified into newer areas including IT hardware and IT services. Such has been the dynamic power of the organization that over the past 50 years, Wipro has evolved into a leading global IT company, a company which has pioneered many an innovation in the IT services, BPO and R&D services space.
Headquartered at Bangalore, India, we at Wipro implement the philosophy of ‘Applying Thought’, thereby helping clients to “Do Business Better”. Our path breaking innovations and ideas have culminated into the `Wipro Way’ – a process which directly impacts customer benefits by improving time-to-market, enhancing predictability and reliability, and cutting costs.
Wipro Global IT Business delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology” – helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has over 130,000 employees and clients across 54 countries.
As we enter the second decade of the 21st Century, change seems to be the only constant. This dynamic means that businesses are facing challenges and opportunities which are very different to what they were a decade ago or even a year ago. The world of tomorrow is one where uncertainty and fierce global micro-competition is going to be the norm. Rightly so, the world is looking up to innovation in the triangle of technology, sociology and the environment to help them deal with these changes.
This innovation is coming to the fore in various hues and has shifted from the core to the edge of the enterprise. This is being driven by the rise of trends like analytics, mobility, cloud and as-a-service, even as the future will see newer technologies such as machine-to-machine (M2M) communication and natural user interface (NUI) fast becoming mainstream.
In this fast changing world, Wipro believes it can leverage on its institutionalized innovation culture to push the boundaries for delivering solutions that provide enhanced value and direct impact for our customers.
This culture has brought to the fore innovations like India’s most powerful supercomputer, a cost-effective Base Terminal Station designed for GSM networks in underserved markets, a mobile switching router for emerging markets, connected home concept and Wipro Energy Manager that uses M2M communication, among others. Taking forward our legacy in pioneering the ODC concept, Wipro has also developed application-based innovations like Flex and Cigma delivery models which are service-based as opposed to resource-based.
Wipro is also partnering with European research institute IMEC to co-innovate and develop next-generation intelligent systems based on nanoelectronics and aimed at emerging markets through an initiative called Applied Research in Intelligent Systems Engineering (ARISE).
It stems from the belief that corporations are socio-economic citizens and that their objectives have to be congruent with society’s goals. Today, they wield significant capacity to influence social issues, i.e. “power to do good”. This is a responsibility and must manifest in thoughtful and deliberate set of initiatives, not in charity. These must reflect the same level of rigor & strategic thinking as in business initiatives.
Wipro believes it must try to, and can make (some) lasting impact, towards creating a just, equitable, humane & sustainable society. This is reason enough to act.
Purpose:
- Provide leadership in thought & action on key societal issues
- Need to respond to immediate issues of current generation
- Need to work towards building a good society for future generations
Foto: Wipro
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