Embrace the remix.

TEDTalks_YT-iconKirby Ferguson: Adottiamo il remix. [I video di TED Talk presentati a TEDxUniTn | The Pulse od Innovation, 20.04.2013] Niente è originale, dice Kirby Ferguson, creatore di “Everything is a Remix”. Da Bob Dylan a Steve Jobs, i nostri artisti più celebri prendono in prestito, rubano e trasformano.

Kirby FergusonWhat’s a remix? In Kirby Ferguson’s view, any piece of art that contains a recognizable reference to another work–a quote from a lyric, a borrowed riff, a filmic homage. Which makes almost everything a remix, from a Led Zeppelin song to a classic film from George Lucas. His deeply researched and insanely fun four-part web series, “Everything Is a Remix,” dives into the question: Is remixing a form of creativity, a production of the new on the shoulders of what precedes it, or is it just copying? He comes out firmly on the side of creativity, calling for protections for people who, with good intentions, weave together bits of existing culture into something fresh and relevant.

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