Reinventing Fire. Bold Business Solutions for the New Energy Era.

(by Amory Lovins, Marvin Odum, Joh W. Rowe) Built on Rocky Mountain Institute’s 30 years of research and work in the field, Reinventing Fire maps pathways for running a 158%-bigger U.S. economy in 2050 but needing no oil, no coal, and no nuclear energy.Built on Rocky Mountain Institute’s 30 years of research and work in the field, Reinventing Fire maps pathways for running a 158%-bigger U.S. economy in 2050 but needing no oil, no coal, and no nuclear energy. [Rocky Mountain Institute]

Image © Rocky Mountain Institute

Imagine fuel without fear. No climate change. No oil spills, no dead coalminers,
no dirty air, no devastated lands, no lost wildlife. No energy poverty. No
oil-fed wars, tyrannies, or terrorists. No leaking nuclear wastes or spreading
nuclear weapons. Nothing to run out. Nothing to cut off. Nothing to worry about.
Just energy abundance, benign and affordable, for all, forever.

That richer, fairer, cooler, safer world is possible, practical, even profitable-because saving and replacing fossil fuels now works better and costs no more than buying and burning them. Reinventing Fire shows how business-motivated by profit, supported by civil society, sped by smart policy-can get the US completely off oil and coal by 2050, and later beyond natural gas as well.

Authored by a world leader on energy and innovation, the book maps a robust path for integrating real, here-and-now, comprehensive energy solutions in four industries-transportation, buildings, electricity, and manufacturing-melding radically efficient energy use with reliable, secure, renewable energy supplies. [from Amazon.com review]

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