Need an elevator pitch for the importance of sustainability in fashion? You can do no better than the trailer for Thread, an upcoming documentary about the internal workings of the garment industry and its social and environmental impact. Directed by Michelle Vey and produced by eco-fashion pioneer Marc Zaroff, with the backing of supermodel-activist Amber Valletta, Environmental Media Association president Debbie Levin, Textile Exchange executive director LaRhea Pepper, and philanthropist Lyn Lear, the film promises to ‘help viewers understand the environmental and social component of their consumer choices, inform them of their options, and inspire them to take a more active stance on environmental issues.’ [Source: Ecouterre]
Thread | FAQ about fashion and sustainability: here.
Did you know that [from Thread website]:
- TEXTILE WASTE occupies nearly 5% of all landfill space; The ave US citizen throws away 68 ins of clothing/yr — 1 million tons of textiles are thrown out every year.
- 1 trillion kilowatt hours are used every year by the global textile industry = 10% of total CARBON IMPACT.
- In 2009, the world used 3 trillion gallons of FRESH WATER to produce 60 billion kgs of fabric; it takes 700 gallons of FRESH WATER to make 1 cotton T-shirt.
- 20% of industrial fresh WATER POLLUTION comes from textile treatment and dyeing.
- The loss, in dollars of materials, due to failure of companies and individuals in the US to RECYCLE, has been estimated at $30 billion per year.
Ecouterre is your online guide to the best ideas, innovations and emerging trends in eco fashion, sustainable style, organic beauty and ethical apparel. Ecouterre is a website devoted to the future of sustainable fashion design. We’re dedicated to showcasing and supporting designers who not only contemplate cut, form, and drape, but also a garment’s social and environmental impact, from the cultivation of its fibers to its use and disposal. Our ethos: To follow the evolution of the apparel industry toward a more environmentally sound future, as well as facilitate a conversation about why sustainable fashion matters.